Countless of people dream of starting their restaurant — especially if they’re foodies or chefs. However, chasing a dream can be an overwhelming process. There is typically a million details, numerous variables, and difficult competition to take into consideration if you’re going to be successful.
In an industry where many establishments struggle, how can you ensure you will survive and thrive as a restauranteur?
One area to start is by looking at the individual stages involved in opening a new restaurant. When you want to construct a business that has real staying power, consider the following.
Before You Open
You have some important preliminary work to do long before any customer dines at your eatery. Construct a firm business plan that forces you to think through the details. The planning stage is a great time to start creating connections with the locals. Start building partnerships with nearby businesses and set up social media accounts to start a buzz. Put together a memorable, concise press kit and begin reaching out to media in the area.
The Grand Opening
There will be a lot of moving parts on opening day. Remember that not everything will go perfectly as planned, but make sure you have a solid number of highly qualified, well-trained employees ready to help your establishment start on the right foot. Work together with your staff and pay close attention to the minutiae. Check in occasionally with your guests. Be active on social media, ready yourself for customer reviews, and remember to enjoy yourself.
After You Open
Once you have officially opened, the work has only just begun. Now, you should regularly monitor and correct operations based on feedback. Pay special attention to review sites — they can either make or break a restaurant. Search for ways to spread positive PR on your social media and elsewhere. Create a customer loyalty program, start an email marketing campaign, and/or look into offering delivery services. There are infinite ways to grow.
Take a look at the accompanying guide to learn more about the important stages of launching a restaurant and what you need to do.
Infographic provided by Restohub